Robert Pack Foundation
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​The Man, The Coach, The Philanthropist...

Robert Pack, Jr., a retired NBA basketball player and current NBA assistant coach,  is the founder of the Robert Pack Organization.
​A native son of New Orleans, Pack attended Alfred Lawless High School in the city’s Lower Ninth Ward, where he was a standout athlete.

After playing basketball with Tyler Junior College for two years, he transferred to the University of Southern California, where he played with the Trojans and received a bachelor’s degree in Sociology.

In 1991, Pack joined the NBA’s Portland Trailblazers as an undrafted free agent, and went on to have a successful 13-year career in the league.

The point guard spent time with seven different teams, including two terms with the Denver Nuggets and New Jersey Nets, and along the way earned a reputation as a lightning quick playmaker and prolific dunker.

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Coaching Career

Pack began his coaching career in 2009, when he became an assistant for the New Orleans Hornets.

In the ensuing years, he would also serve as an assistant coach with the Los Angeles Clippers and Oklahoma City Thunder, before returning to New Orleans in 2015 to coach the newly renamed Pelicans.

In 2018, Coach Pack was named Assistant Coach for the Washington Wizards.​

His Passion

In addition to his passion for basketball, Pack is highly involved in the community and charitable activities carried out through his Foundation.

His deep commitment to serving underprivileged youth comes from first-hand experience, having grown up in a neighborhood that was synonymous with poverty and crime. The good fortune of coaching  has provided him with the remarkable opportunity to make a difference in the lives of at-risk children.

Using basketball as a platform for change, Pack’s ultimate goal is to instill hope, promote personal growth, and open doors for kids who may have otherwise been left behind.

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In The News

Pack in the 9th Ward

New Orleans native, Robert Pack, reflects on Katrina and discusses his contributions in the Crescent City


Back where it all began: Robert Pack has his Edna Karr Junior High jersey retired

Wilma Pack had one rule in her household. "If you start something, you have to finish it," she said Tuesday night. Her son Robert did just that, picking up a basketball at a young age and letting it take him from the Fischer Projects to a college degree to a 13-year playing career in the NBA and a coaching career that has him now serving as an assistant for his hometown Pelicans.


Robert Pack aims to help revitalize New Orleans' Lower 9th Ward

New Orleans police officer Abram Pedesclaux turned to the young black girl at the community event in the Lower 9th Ward and asked what scared her about police officers. "You might kill me," the young girl responded. A joyous mood previously brought by kids enjoying physical fitness fun and dancing to the latest hip-hop spun by DJ RO came to an immediate halt.


Pelicans assistant coach teams up with Master P to give hope to NOLA youth

Two sons of the city, one a music mogul and the other a professional basketball coach, are using their influence to infuse hope in the youth of New Orleans. Entertainment industry legend Master P joined forces with New Orleans Pelicans assistant coach Robert Pack to launch the Team H.O.P.E (Helping Our Players Excel) Mentoring Program.


Pack On Shawn Kemp

Robert Pack Dribbles Coast To Coast And Dunks On Shawn Kemp

Robert Pack Dribbles Coast To Coast And Dunks On Shawn Kemp Game Played On May 2nd, 1994

Master P gives back to NOLA during NBA All Star weekend

Posted: 12:25 p.m., February 16, 2017 | Updated: 9:37 a.m., February 17, 2017 Please enable Javascript to watch this video NEW ORLEANS (WGNO) -- Athletes and celebrities from around the globe are descending on New Orleans for the 2017 NBA All Star Game.


Anthony Davis, Robert Pack help Lafayette girl's Christmas miracle continue into the new year

Ke'ani Page will never grow into the size 16 autographed shoes Anthony Davis gave to her Thursday night. And chances are, there's something else that will never happen for the 6-year old from Lafayette. She'll probably never top the Christmas she just had. "This is a Christmas miracle," said Sheena Page, Ke'ani's mom.


Pelicans' Robert Pack, Master P partnering to launch mentoring program for at-risk youths

New Orleans Pelicans assistant Robert Pack is teaming up with rapper and businessman Percy 'Master P' Miller to launch a mentoring/life skills program to aid at-risk youths between the ages of 12-15. The program named Team H.O.P.E.


1994 Slam Dunk Contest

Robert Pack - 1994 NBA Slam Dunk Contest

Round 1 (Overall Score: 42.0): 0:00 Finals First Dunk (Score: 43.8): 2:39 Second Dunk (Score: 25.0): 3:56 February 12, 1994 - Denver Nuggets high flying guard Robert Pack launched himself to a second place finish in the 1994 NBA Slam Dunk Competition held in Minneapolis, Minnesota.


​Robert Pack Mix - The Pacman (2009)

Robert Pack mix - The Pacman (2009)

Old mix made in 2009, not many ppl know this guy, he used to ballin in 90s and his nickname was pacman, because of pack :D well so I thought why not making some pacman game effects in this little mix, looks pretty fun.

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His Focus

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Created in 1997 by NBA basketball player Robert Pack, the Robert Pack Organization exists to bring hope and opportunity to disadvantaged youth.

A New Orleans native and now an assistant NBA coach, Robert direct the Foundation’s resources toward assisting less fortunate young people in the city he calls home.

While an imbalance of income and social equality among urban youth is a nationwide issue, New Orleans has a particularly unsettling problem. According to a recent demographic study by the Data Center of New Orleans, approximately 39 percent of local children (1 in 3) live in poverty. That’s nearly double the national average. The unfortunate circumstances these children are born into (often single-parent, low-income households in troubled neighborhoods) dramatically impede their ability to build successful lives as adults.

Without a support system in place, they struggle to achieve a proper education and face constant exposure to the negative influences of drugs and crime.

The Robert Pack Organization focuses specifically on elevating these young people, revealing pathways to overcome their challenging lot in life, and helping them discover their true potential to become productive and upstanding adults.

Learn more about the specific programs we facilitate.

His Mission and Vision

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During Robert Pack’s playing career, he gained notoriety not just for his solid contributions at point guard, but for his outstanding leaping ability.

Despite being relatively “undersized” (6 ft. 2 in.) for an NBA player, he was known for his high-flying, ferocious dunks, making a statement of fearlessness in the presence of much larger defenders.

Robert’s signature skill is a metaphor for the daunting challenges that disadvantaged children face at home, at school, and out in the world – challenges they can overcome with hope, courage and perseverance.

Hence, the Foundation’s VISION is to give disadvantaged youth a jump on the future.

Our MISSION is to provide structured educational and cultural programs that inspire disadvantaged youth to recognize their potential, pursue their dreams, and succeed in the game of life.

Team HOPE - NOLA

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The Robert Pack Organization conducts many of its activities in conjunction with Team H.O.P.E. NOLA, a project founded by Pack and entertainment mogul Percy “Master P” Miller, both of whom were born and raised in New Orleans.

Team H.O.P.E., which stands for Helping Our Players Excel, enlists at-risk teenage boys in a multi-phased program to build important life skills such as communication, teamwork, and conflict resolution, while guiding them toward college and/or career training and development opportunities.



To learn more, visit http://teamhopenola.org

Media Inquiries

If you are interested in getting an interview, quote, or speaking engagement, please feel free to contact us.  

Media Contact:
Tracy Pack-White
​Phone: (504) 920-1591
​Email:
​
t.pack-white@therobertpackfoundation.org​

Latest Instagram Posts

We feature our educational and cultural programs that inspire our youth. "Exposure Fuels Passion!"
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The Robert Pack Organization
New Orleans, LA
Email: info@TheRobertPackOrganization.com
Phone: 1-833-ROBPACK
               1-833-762-7225
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  • Home
  • About Us
    • OUR FOCUS
    • OUR MISSION AND VISION
    • WHAT WE DO
    • TEAM HOPE - NOLA
  • Robert Pack, Jr.
  • Media
    • PHOTOS
    • IN THE NEWS
  • Donate
  • Packs Roadtrips
  • Contact